Here are some of the wins I’ve has as I've helped organizations find success with their communications strategies:

 

• I doubled and tripled a client’s social media following in six months. The seeds for growth were there; but I did help create the conditions they needed to get where they wanted to go.

• I blew up a publication’s strategy with a “less is more” approach that actually led to an 80 percent boost in page views within a year — and I halved that pesky bounce rate, too.

• I launched a B2B publication in the Middle East focused on clean technology innovation — crucial as that client’s web site struggled to get such news out.

• I redefined the very notion of what “corporate responsibility” meant in one of my news articles: And it became one of the most read news items of that publication of all time, with pages views that were more than 250 time higher than the best performing articles.

• At a time when more people are consuming content in email newsletters, I managed to increase a weekly email newsletter to more than 40 percent.

• We’re hearing about diversity a lot: I built an editorial team that was majority women and almost 40 percent people of color — and how I got there wasn’t rocket science.

 

You can learn about my approach toward social sustainability by reading my most recent articles on TriplePundit and older articles on The Guardian.